“Beginning Thursday, the Fort Worth-based consumer electronics chain is re-branding itself as “The Shack” with a television, print and digital campaign and three-day launch events in New York and San Francisco featuring a 17-foot laptops hooked up to webcams for live video and audio exchanges.”

The rest of the story can be found here.

Radio Shack has nearly 5,000 stores still. This should be an interesting change, although I’m not sure why they’re really doing it. Pizza Hut also seems to be experimenting with a shorter name, with a couple locations called “The Hut.”